What I learn since I know Lorem Ipsum Dolor Sit Amet

I used to see a magazine as a bunch of articles. I read every single words written there. I’ve never noticed the font the magazine use. As long as it’s readable, I will read it.

But once, I am required to design a newsletter and it brings me an obligation to pay attention to every single point of it, from cover to articles to cover. I think Times New Roman doesn’t give any piece of cake for the cover of the article. I think any font doesn’t have any big matter. But, a visual communication design friend of mine, warn me of this, “I recommend you an Arial or Calibri for the cover. It’s strong, elegant, it has no tail or line upside the character. Times New Roman or Minion is suitable for the text in the article because it has tail.”

Bang. Then I notice. It truely is.

Then he asks me, “Why do you italic this word? What does this mean?”

I take a breath for a while, thinking, “Nothing, just to make it seen not really nothing,” I answered.

“Then just un-italic it. You have to have reason for every single bold, italic, or different colour you use.”

I said thank you and grab some magazines to my room. I used to spend hours to read the text. But now, since I haven’t finished my design-newsletter-task, I take the magazine to read the design. I think this is what my lecturer wants me to do.

Thanks to my lecturer and my visual communication design friend.

Now, I have a new glasses to read a magazine. The old and mainstream one to read the text, the new one to read the design.